This is perhaps a ‘sin’ committed by the ‘savvy-entrepreneur’. The one that knows the power of social media, has dabbled in it in the past and understands — to some extent on the utility value to her brand. Such an Entrepreneur may commit this sin unknowingly, but unfortunately a great…

The patterns in digital marketing trends for 2021 seem to revolve around two different, but almost conflicting ideas so far. First is a general humanization, discussing specific problems and tailoring content to suit the user (as opposed to mass appeal) for more personal interaction. …

Marketers work hard, create better pages and faster websites, at the same time focus on the competitors and their moves. When it comes to Google Ads, the more money it makes, the more Google answers queries inside the SERPs, or guides users to advertisements instead of organic listings. Unfortunately, this…

Startups are risky, but exciting. They are painful, but a great learning experience.

Building a succesful startup means minimising risks and avoiding the mistakes made by other startups. One among the many areas of a startup’s journey is the way it builds its brand — especially online.

Here is a…

Priyanka George

CEO & Managing Director, DigitalRepublik.com Emerging Brands Strategist | Organization Builder

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